1. The Information We Gather
We collect and maintain information obtained through your use of the Services. HBI, or any other third party, may combine or associate the information collected under this Notice with other information about you. Third party services, or other such business partners, may also provide HBI with information allowing HBI to supplement existing user information about you with such additional information.
HBI may collect information in the following ways:
when you register for a Service, such as RFID wristband registration, sweepstakes, contests, newsletters, purchases, or surveys, we may collect certain Personal Information including your name, e-mail address, physical address, online user name, billing information or other information required for that particular Service;
when you contact customer support services via e-mail, text, or through one of the Services, you may be required to provide us with Personal Information; when you post content or make a submission of any kind on the Services; when you download and use our Mobile App, we or third party services may collect Personal Information and Anonymous Information; and if you purchase a product or service through the Site or one of the Services, we or a third party services provider may collect payment and/or credit card information on our behalf.
You may choose not to provide us with certain information and this may stop you from gaining access to a Service or limit the features that you can use. It may also be possible to register for other third party services and websites through our Site or Mobile App, and in such cases, this Notice shall not apply.
You may request that any Personal Information we receive from you be deleted from our database or that your wristband account be deleted at any time. Please review Section 10 below regarding Your Choices for further information.
As you use the Services, certain information may also be passively collected. Through technologies like cookies, pixels, beacons and log files, we may collect information about how you use the Services. Please see the sections below on Cookies and Log Data for more information.
2. How We Use Your Information
We will use your Personal Information in the ways described below or described at the time that the information is collected.
In general, we use your Personal Information as necessary or appropriate to:
administer your RFID wristband information;
provide you with customer support;
register you and provide you with access to the Site or Services;
perform the Services;
respond to your inquiries or requests;
send communications and administrative e-mails about the Site or Services;personalize and better tailor the features, performance and support of the Site and Services for your use;
send you promotional/marketing information, newsletters, offers or other information from us or on behalf of our sponsors or partners;
provide you with opportunities and functionality that we think would be of particular interest to you;
improve the quality of the Site and the Services;
contact you regarding your survey responses, or your promotion, sweepstakes or contest entry; and analyze, benchmark and conduct research on, user data and user interactions with the Services.
Log Data. When you use our Services, our servers automatically record information from your browser (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol address (more commonly known as an “IP” address), browser type, the webpage you were visiting prior to your arrival at the Site, the pages of our Site that you visit, the time spent on those pages, access times and dates, and other statistics as well as the unique identifier for your computer, mobile telephone or any other electronic device used to access our Services. We use this information to monitor and analyze use of our Services, for their technical administration, to increase their functionality and user-friendliness, and to better tailor them to the needs of our users. We also use this information to verify that users of our Services meet the criteria required to process their requests. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information.
3. How We Share and Disclose Information
We know how important it is to keep your information confidential. If you do not want us to use or disclose Personal Information collected about you in the ways identified in this Notice, you may choose not to provide your Personal Information or you may choose not to use the Site or Services.
Users. Any information you choose to share on your profile page or in connection with the use of forums or message boards should reflect how much you want HBI, other HBI users, and third parties to know about you. We recommend that you guard your anonymity and Personal Information and we encourage you to think carefully about what Personal Information you disclose through these platforms.
Service Providers. We may employ third party companies and individuals and share your Personal Information and other data collected to facilitate or enhance our Services, to provide the Services on our behalf, to perform tasks (e.g., without limitation, maintenance services, database management, web analytics and improvement of our Services) or to assist us in analyzing how our Services are used. HBI reserves the right to share, without your consent, certain Personal Information collected with third party services provided such Personal Information has been reasonably de-identified.
Aggregated, Anonymous Information. Aggregated Anonymous Information is the combination of your Anonymous Information with the Anonymous Information of other users. Aggregated Anonymous Information does not allow you to be identified or contacted. We may share such Aggregated Anonymous Information with third parties, and, depending on the circumstances, we may or may not charge third parties for such information, or limit the third parties’ use of the same.
Compliance with Laws and Law Enforcement. We will disclose any information about you, without your consent, to government or law enforcement officials or private parties as we in good faith believe necessary or appropriate to respond to claims and legal process (including, but not limited to, subpoenas), to comply with applicable laws, to protect the property and rights of HBI, you or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to pose a risk of being, or is illegal, unethical or legally actionable.
Within our Company; Changes to our Company. We may share all or some of your Personal Information with any of our subsidiaries, joint ventures, or other companies under common control, in which case we will require them to honor this Notice. Additionally, in the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Notice, and that any entity that acquires us, is merged with us or that acquires our assets may continue to process your Personal Information as set forth in this Notice.
Online Surveys/Sweepstakes and Contests. From time to time, we conduct online surveys and offer sweepstakes or contests on the Site (each, a “Promotion”), and we may collect Personal Information in connection with the same. By registering for a Promotion, you agree to allow HBI or third party services to collect your Personal Information and use that Personal Information, and any other data collected, to administer and analyze the Promotion. You should carefully review the rules, if any, of each Promotion in which you participate, as they may contain additional important information about the use of your Personal Information. To the extent that such rules conflict with this Notice, the Promotion rules will govern that particular Promotion.
4. Forums, Message Boards and Chats
5. Children’s Information
The Services are not directed to, or intended for, children under 13 years of age. We do not knowingly collect or solicit Personal Information from individuals under 13 years of age. No one under the age of 13 may provide any Personal Information through our Services. For the avoidance of doubt, if you are under 13 years of age, you should not register or provide Personal Information through our Services. If we later obtain actual knowledge that a user is under 13 years of age, we will take steps to remove that user’s Personal Information from our systems. If you are the parent or guardian of a child whom you believe has disclosed Personal Information to us, please contact us at firstname.lastname@example.org so that we may delete and remove such child’s information from our systems.
We strongly recommend that minors 13 years of age or older ask their parents for permission before sending any information about themselves to anyone over the Internet and we encourage parents to teach their children about safe Internet use practices.
6. Social Media and Online Engagement
7. Other Third Party Links
The Services may link to websites operated by third parties that we do not control, including the Third Party Websites and Applications described above. This includes any websites that you linked to from advertisements that appear on the Site. We do not monitor, control, or endorse the information collection or privacy practices of any third parties. We encourage you to become familiar with the privacy practices of each website you visit and to contact them if you have any questions about their respective privacy policies and practices. This Notice applies solely to information collected by us through our Services and does not apply to these third party websites. The ability to access information of third parties from our Services, or links to other websites or locations, is for your convenience only and does not signify our endorsement of such third parties, their products, services, websites, locations or their content.
8. Ad Networks and Third Party Cookies
Network Advertising Initiative. Many Ad Networks participate in the Network Advertising Initiative (NAI) and abide by NAI principles, which prohibit members from connecting Personal Information to information they collect through cookies without your explicit consent. If you wish to opt-out of participating in advertising programs conducted by NAI member Ad Networks, please go to the following NAI Opt-Out website and follow the instructions: https://networkadvertising.org/choices. After you opt-out, you will still see advertisements from NAI member Ad Networks, but the advertising will not be tailored to your web preferences and usage patterns. We believe users should be informed about online advertising technologies and have the ability to choose whether they receive ads targeted to their interests. For more information about targeted advertising, please click the following links: https://aboutads.info.
Google Analytics. We use Google Analytics, which is a website analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies” to analyze your use of the Services. The information generated by the cookie about your use of the Services is sent to and stored at a Google server in the U.S. Google will use this information to evaluate your use of the Services, to compile reports on your activities for website operators. Google will not associate your IP address with any other data held by Google. You can prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of our Services and the functionality of our Services may be impaired. Further, you can prevent the collection of data generated by cookies and related to the use of this website by downloading and installing the “plug-in” located at the following link: http://tools.google.com/dlpage/gaoptout.
Google AdSense. We use Google AdSense, which is a service provided by Google to embed commercial information. Google AdSense uses “cookies” to analyze the use of the Services. Further, Google AdSense also uses web beacons (invisible images). These web beacons help process information, such as visitor traffic, on our Services. The information generated by cookies and web beacons about your activity (including your IP address) is sent to and stored at a Google server in the U.S. Google may also transfer this information to their contractual partners. However, Google will not associate your IP address with any other data stored at Google. By using our Services, you agree to the processing of the collected information by Google, according to the above mentioned purpose.
9. Security and Data Retention
HBI is very concerned with safeguarding your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via e-mail or conspicuous posting on the Services in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system. Although “guaranteed security” does not exist either on or off the Internet, we make commercially reasonable efforts to make the collection and security of such information consistent with this Notice and all applicable laws and regulations.
We will retain your Personal Information only for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws and your consent to such purpose remains valid after termination of our relationship with you.
10. Your Choices
You have several choices available when it comes to your Personal Information.
Limit the Personal Data You Provide. You can still use our Services without providing any Personal Information or by limiting the Personal Information you provide. If you choose not to provide any Personal Information or limit the Personal Information you provide, you may not be able to use certain features of our Services and your functionality may be limited, including all the user benefits of the RFID wristband.
Opt-Out. When you supply us with Personal Information, you may be asked to indicate whether you are interested in receiving information from us about special offers in connection with the Site and Services, and/or our advertisers, sponsors or partners.
In all promotional e-mails, you will be given the opportunity to opt-out of receiving such messages in the future by clicking on the link at the bottom of the e-mail that says “unsubscribe.” It may take up to ten (10) business days for us to process your opt-out request.
Even if you have unsubscribed from receiving promotional e-mails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt-out of receiving them, such as customer service announcements and administrative notices.
Please note that changing information in wristband registration or opting out of receiving promotional e-mail communications will affect only future communications from us. If we already provided your information to a third party (such as a sponsor or affiliate) before you changed your preferences or updated your information, you may have to change your preferences directly with that third party as well.
Changing or Deleting Your Information. If you have registered your RFID wristband, you may correct or delete the Personal Information in your profile by notifying HBI at the following e-mail address: email@example.com. You must specify in your e-mail the information you would like updated or removed. Keep in mind that even if you request deletion or would like us to change your Personal Information, we may retain your Personal Information in conformance with our data retention policy and there may be residual Personal Information that remains within our databases, access logs, and other records. In addition, we are not responsible for updating or removing your Personal Information contained in the lists or databases of third parties who have been provided information as permitted by this Notice. Please do not provide sensitive financial information, such as a credit card number or bank account information, in any such communication.
11. Your California Privacy Rights
If you are a resident of the State of California, under the California Civil Code, you have the right to request and obtain from us once a year, free of charge, information about the Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of Personal Information that was shared and the names and addresses of all third parties with which we shared information in the preceding calendar year. To request such information, send a letter to the below referenced address.
Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted by telephone at (800) 952-5210.
12. Contact Information
If you have any questions about this Notice, please contact us via e-mail at firstname.lastname@example.org or by mailing your question(s) to the following address:
Heartbeat International Foundation, Inc.
2810 W. Saint Isabel Street, Suite 201
Tampa, Florida 33607
13. Privacy Notice Changes/Modifications
We reserve the right to change, modify, add or remove portions of this Notice at any time and without prior notice, and any changes will become effective immediately upon being posted unless we advise you otherwise. Your continued use of the Site or Services after this Notice has been amended shall be deemed to be your continued acceptance of the terms and conditions of the Notice, as amended. We encourage you to bookmark this webpage and review this Notice regularly.
14. Disclaimer of Liability
THERE MAY BE THIRD-PARTY LINKS ON OUR SERVICES, WHICH WILL SEND YOU TO WEBSITES THAT ARE NOT OWNED, MANAGED, CONTROLLED, OR OPERATED BY HBI. CLICKING ON A THIRD-PARTY LINK IS DONE AT YOUR OWN RISK, AND BY DOING SO, YOU UNDERSTAND THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY LOSS OR DAMAGE THAT MAY RESULT FROM SUCH ACTION.
Revision Date: January 18, 2019